What we actually install
This page sells no concept. It states what a business gets when it starts with us: three layers, a back-office core, the channels, and the AI agents. Every brick answers an identified need, none is there for comfort. Including what is out of scope, and the trade-offs worth knowing before you decide.
- Market
- Thailand and export
- Licence
- Open source, no licence fee
- Hosting
- Dedicated server, data isolated
- Rollout
- Progressive, on business events
The back-office core
Five open-source applications on your own dedicated server. Each answers an identified need, none is there out of habit. Documents and goods come in one side, cash position reads out the other.
How information flows
Only bank statements need manual entry: Thai banks do not open their accounts to management software.
What gets configured
- Billing. A template carrying the Thai tax mentions, strictly sequential numbering, Thai font embedded in the PDF, baht as reference currency.
- Documents. Content recognition switched on for Thai, English and Chinese, the three scripts supplier documents arrive in.
- Stock. Batch and expiry made mandatory at reception, categories kept apart where regulation keeps them apart.
- Cash. Sub-accounts in the purchase currencies, an import template matched to the chosen bank's statement.
Out of scope
- Statutory accounting. Closing, filings and the annual audit remain a licensed accountant's work. The applications hand them clean records.
- Automatic bank feeds. The interfaces Thai banks publish cover payment and transfer verification, not account aggregation. Statements are imported by hand.
- Product registration. Product families fall under distinct regimes, and a treatment claim moves a product into a far heavier one.
- Online store. No storefront is included at this stage.
Compliance note. Electronic invoicing is not mandatory in Thailand today, the Revenue Department scheme remaining optional. The constraint bears on the content of the document, not on how it is transmitted, and is settled once when the template is configured.
Presence and distribution
Four channels to open and two open-source tools to hold them. What each channel really brings on this market, what gets configured once, and what stays the brand's own work.
How content and messages flow
Content leaves from a single queue, everything coming back lands in a single inbox, and nothing goes out under the brand's name without a person reading it first.
Postiz on the dedicated server
One queue for three networks, no per-seat fee.
Chatwoot, unified inbox
LINE, Messenger and Instagram in one place, without sharing a password.
Official account, tier chosen on real volume
Free up to 200 messages a month, around 1,280 THB for 15,000 broadcasts.
One shoot a week, queued in one batch
You do not shoot and publish on the same day.
Human read before queueing
No text appears under the brand's name unread.
Accounts filed in the core's vault
Revoke one access without changing every password.
What gets configured
- LINE. A permanent menu to the catalogue and contact, an automatic welcome message, consent collected on add, the tier chosen on real volume.
- Accounts. Business accounts, never a personal one. Same name and same visual across all four, one single destination.
- Content. One text per platform and never a copy-paste, Thai as the main language, English for export.
- Measurement. Four indicators only: qualified inbound messages, LINE followers, posts actually published, sales traced back.
Out of scope
- Paid advertising. LINE Ads and Meta Ads assume a media budget and separate piloting, not included here.
- Online selling. TikTok Shop, LINE Shopping and marketplaces need a storefront and logistics, outside this perimeter.
- Photo and video production. Shoots, models and image rights stay with the brand.
- Claim validation. The compliance of advertising copy belongs to the brand and, where needed, to its counsel.
Advertising. Advertising a cosmetic in Thailand requires no prior licence, and the health administration has publicly warned against intermediaries selling one. The claim, however, must be accurate and not misleading: any promise of a therapeutic effect or of action on how the body works reclassifies the product as a medicine, a far heavier regime. The advertising manual was revised in 2024 and the list of prohibited claims widened.
Personal data. Commercial broadcasting assumes consent collected at sign-up and withdrawable at any time, on pain of sanction. The LINE welcome message is the natural place to ask for it.
Agents, watch and prospecting
Two agents and three open-source bricks to find prospects, follow the market and automate what repeats. One rule holds it together: what may leave the company and what must not never travel the same path.
Compartmenting, and how information flows
Watch and company documents enter through two distinct doors, the agents draw on them and answer in messaging. Nothing reaches a third party unread: it is the one deliberately manual point in the chain.
Model installed on the machine
Margins, client list and pay never leave the server.
Online model, public sources
Fast and billed by usage, without exposing internal data.
Two indexes, two agents, two channels
A misconfiguration on one side spills nothing from the other.
Chains versioned in n8n
A failed run replays instead of being rediscovered.
Filters by language, keyword and age
Noise is cut before reading, not after.
Nothing goes to a third party unread
Nothing appears in the company's name without being read.
What gets configured
- Prospect research. Verticals and countries defined first, importers, spas, resellers or export distributors. Without a target, an agent brings back volume without quality.
- Watch. A dozen chosen sources and filters set from day one. An unfiltered watch never gets read.
- Compartmenting. What counts as sensitive is decided once, margins, client file and pay, and holds as the default rule.
- Review. One review pass before anything is sent, prospecting messages included. The agent prepares, a person sends.
Out of scope
- Automatic sending. No prospecting message leaves unread, however good the text looks.
- Mass personal-data collection. No scraped databases and no bought lists, for the reason set out below.
- Commercial decisions. The agent sorts, summarizes and proposes. It picks neither the price, nor the supplier, nor the client.
- Structured sales tracking. A CRM opens separately, if volume justifies it.
Personal data. A business contact is still a person: Thai law requires a legal basis, clear information and a withdrawal available at any time. A bought file or a scraped database meets none of that, and the penalty runs into millions of baht.
Sources and models. Collection sticks to public sources and open directories, automated extraction being forbidden by most networks' terms. And what is handed to an online model has left the company's perimeter: that is the reason for the local model on the sensitive side.
What holds it all up
All three layers sit on the same machine, configured the same way, with the same duty of care.
Dedicated virtual server, Ubuntu LTS
No cohabitation with another company, data isolated.
Containers, versions pinned
No update ever arrives by surprise.
Reverse proxy, automatic certificates
One subdomain per application, encrypted throughout.
Private network, public SSH port closed
No administration surface exposed on the internet.
Daily encrypted copy, off the server
Restore tested and timed before go-live.
A probe per application, push alerting
A failure is detected before it is reported to us.
What this choice gives you
- No licence to pay. The cost rises neither with the catalogue, nor the invoices, nor the number of users.
- The data belongs to the company. Exportable at any time, without depending on a vendor's goodwill.
- Adaptable to the trade. Thai tax mentions, batch and expiry fields, categories the business actually needs.
- No platform to endure. Neither an imposed price change, nor a feature withdrawn overnight.
What it costs you
- Someone has to operate it. Updates, backups and monitoring do not happen on their own. They are part of the service.
- No vendor support. No supplier commits to a resolution time if something breaks.
- Rougher interfaces. Less polished than consumer software, and not all of them ship a dedicated mobile app.
- An agent gets things wrong with confidence. Every output gets read, without exception. That is the entry price, not a reservation.
- Reversibility gets organised. If the collaboration stops, someone takes over the operation or migrates it, and that is prepared in advance.
Rollout
Everything is installed from the start, but opened progressively, on real business events rather than on a calendar.
The five core applications deployed, backed up and monitored. Three opened, one hour of training, a one-page memo. LINE, Facebook and TikTok accounts opened, and the watch delivering its first daily digest.
A full week shot, edited, queued and published without adding a channel. Both agents reachable in messaging, compartmenting in place.
A first batch of targets on one vertical, read and corrected by hand. What has repeated three times then moves into a chain.
The LINE tier set on real volume, export channels opened if the cadence holds. Stock opens when there are goods to trace, cash when the flows justify reading them by currency.
Wondering which layer is worth starting with for your business? Tell us about it.
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